A quick glance at the figures shows that 2025 was a fantastic year for new machinery sales in Spain. Sales of virtually all types of machinery are on the rise. With 2025 now upon us, we have seen two years of significant increases since that disastrous year of 2023 in terms of sales and harvest. We can therefore attribute this rise in sales, at first glance, to two years of generally excellent harvests across the country and to the substantial subsidies that the government (both national and regional) often provides for the modernisation of machinery.
If we focus on tractor sales, these are on the rise again and have even surpassed the sales figures for 2019, which we had taken as our benchmark. It is important to note that the data used comes from the ROMA database, which includes ATVs, telescopic handlers, etc. If we exclude these types of vehicles, the actual number of tractors sold would be around 11,000 units… a figure we hadn't reached for many years.
As regards tractor sales, the key points are:
- John Deere continues to lead the market and, together with New Holland, accounts for 32% of sales.
- Fendt continues to increase its sales, as it has done year after year, reaching almost 1,000 units.
- Deutz-Fahr and Case IH continue to hold their positions in 4th and 5th place, respectively.
- Valtra ranks second in the high-horsepower segment.
- Massey Ferguson has seen a significant jump in sales, reaching 595 tractors sold.
As for the best-selling tractor models, the ranking is as follows:
- John Deere 6M165: 288 units
- John Deere 6M125: 288 units
- John Deere 6R250: 283 units
- New Holland T5.120: 172 units
- John Deere 6R185: 158 units
- John Deere 5105M: 157 units
As for new machinery sales, the figures for 2025 are significantly higher than those for the previous year, with a total of 42,187 units sold.We would like to highlight the following points:
- Trailers: 3,876 units (vs. 3,159 in 2024).
- Soil preparation equipment: 4,150 units (vs. 2,724 in 2024).
- Sowing equipment: 1,349 units (vs. 1,343 in 2024).
- Pesticide application equipment: 7,360 units (vs. 6,157 in 2024).
- Fertilisation and irrigation equipment: 2,247 units (vs. 1,873 in 2024).
- Harvesting equipment: 3,537 units (vs. 2,182 in 2024).
Sales of grain harvesters have risen significantly once again, reaching 233 units, compared with 177 in 2024. Claas retains its top position and strengthens its leadership in this segment. This market is dominated by Claas, New Holland and John Deere, although this year Deutz-Fahr and Fendt have managed to make some significant sales (17 units in total).
Finally, sales of new self-propelled grape harvesters have risen significantly this year, reaching 112 units compared with 103 units in 2024. New Holland remains by far the best-selling brand.
Data sources: ROMA and https://masquemaquinas.blogspot.com
